Product Bundling - A Powerful Strategy On Amazon FBA

Amazon Marketplace is becoming very competitive nowadays with over 300 millions products listed and millions more everyday. A very good way to make your product standout is to do product bundling. You can bundle the same product like pack of 12 or different but compatible products. Example you can bundle mouse with mouse pad.   

Above is my one of bundles on Amazon. If I were to sell the pencil set alone, I can only sell them for less than US$8.00 as there are quite a number of sellers for this product. By adding a sharpener and eraser which cost less than $1, I can sell the pack for $16.99 as I am the only seller.

If a product is a low priced item you should consider selling them in multiple units like pack of 6 and so on. I am selling 6 inch plastic ruler in a pack of 12 for US$9.99. If I were to sell them individually or lesser quantity it will not be profitable at all. You will be surprised that many people will buy in bulk as unit price will be much lower.

You can offer a lower price for bundle and still be making higher margin because of savings in fees. It also makes the buyer happy as they do not have to make multiple purchases.

Not many sellers are employing bundling strategy, by bundling your products sensibly you can also avoid direct price competition with other sellers and achieve higher sales and margin.

Below are more examples of my bundles:

Color Rubber Band Ball (135 gm x 2) - Pack of 2

Max Stapler HD-10D With 2 Boxes 10-1M Staples- Made In Japan

Set of 3 Aluminum Rulers Of 6”, 8”, 12” in Inch and CM Scale

48 mm / 1.9 inch X 6 yards Self Adhesive Cloth Gum Tape for Book Binding - Pack of 5 Rolls

Mini Sized Dry-Erase Whiteboard Eraser- pack of 12

Create your bundles now be pleasently surprised.